The intro is the gateway that opens the door to pitching consumers (if you can pitch, you can sell!). There are a few important tips you’ll want to keep in mind while intro’ing your buyer.
Sound like you’ve had a previous conversation with your consumer. Pretend that you’ve already talked with them and you’re calling them back to get them quotes for coverage.
Don’t ask for your consumer – just assume that the person who picks up the phone IS the contact you should be speaking with.
Be human; don’t sound like a robot or don’t sound like you are reading from a script.
Practice this intro out loud – read it to yourself and then say it like you’ve already talked with the person on the other end of the line.
Hi Jonny (STATE THEIR NAME – DO NOT ASK FOR THEM)
It’s (your name) over at SCC.
I was supposed to get back to you about warranty on your TOYOTA. (NO PAUSE)
It looks like it’s listed as a 2015 Camry, correct? (LET CONSUMER ANSWER)
And the last mileage here is 102,000. You over that now?
Practice this in the mirror (this will help) – try to remain calm, cool, and collected while doing it. See what expressions you make and practice it again.
A good intro will get you into a pitch and remember – if you can pitch, you can sell!
Listen to these Intro’s and see if you sound similar when you do it:
Now that you have your intro down – you can move onto the next section.