Script Work for Beginners

Welcome to Script Work for Beginners. This lesson plan will teach you how to move through the script and present it in a way that is compelling for your buyer.

The number one thing that everyone needs to understand about script work is this simple concept:

DO NOT SOUND LIKE YOU ARE JUST READING THE SCRIPT!!

You need to be dynamic.

You need to sound natural and organic on the phone – this is the number one determinant of your success. So practice the script until you no longer sound scripted.

If you sound like you are reading the script, you will be pegged as a telemarketer and many buyers will hang up the phone on you.

Think of your favorite actor and why you like watching them on TV? It’s probably because they make things believable for you – that’s the same thing you need to do. Make things believable for your buyer.

The topics that follow will cover the different script sections, we break them down into the following 5 parts:

• Outbound Intro – open the gateway to have a conversation.
• Qualify 1 – ask qualifying questions to see if your buyer can get covered.
• Qualify 2 – let the consumer know what they’ve qualified for.
• Coverage & Benefits – go over the coverage and the benefits they receive with the CERTIFIED program.
• Assumptive Close – assume the sale and ask for the money strong.

Then we will do a Full Script Read-Through – PRACTICE, PRACTICE, PRACTICE!!!

Let’s get started – move on to the next section.